on Mar 13, 2024 22:49:35 GMT -6
Post on Mar 13, 2024 22:49:35 GMT -6
In 2017 there are many tools for advertising, but if you are an SME or a freelancer the recommended solution is Facebook Ads . Why invest in Facebook Ads? There are many reasons why you should invest in paid advertising on the social network: 1) Generate profit; 2) 29 million Italians are registered on Facebook; 3) On average a user spends 3/4 hours a day on social media; 4) Target the audience to whom advertising will be sent based on various parameters; 5) Measurable advertising: i.e. I invest x and get y; These points should remove any doubt about the validity of Facebook as an advertising medium like television and other channels that require an economic investment.
But moving from theory to practice, here is the story of an e-commerce that achieved a 4 times Find Your Phone Number higher ROI in just 6 months ! Successful Facebook ads: the story of Matsmart e-commerce The Swedish e-commerce Matsmart has almost doubled in just 3 months by churning out a series of highly targeted advertising campaigns via Facebook Ads. Successful Facebook ads ROI 4 times higher Summary • Matsmart e-commerce used Facebook to raise awareness of its brand; • Facebook campaigns were designed on different target audiences with multiple advertisements based on user interests; • Website views increased by 84% in approximately 3 months and in 6 months the company obtained a 4 times higher ROI; The challenge Swedish e-commerce was founded in 2012 by a group of entrepreneurs to address the growing problem of food waste.
They buy surplus food products from suppliers and sell them to consumers online at discounts of up to 90% of the original price. Matsmart wanted to raise awareness of its brand by demonstrating the value and quality it offers customers. Also hoping to increase company revenues with increased sales. Kristoffer Olofsson, one of the partners, said: “Facebook's advanced options for targeting specific audiences in conjunction with advanced DPA campaigns have far exceeded our expectations. They allowed us to re-intercept the public and make them see the most interesting products at the best time as well as recover important data regarding the different target audiences, completely influencing our marketing strategies.
But moving from theory to practice, here is the story of an e-commerce that achieved a 4 times Find Your Phone Number higher ROI in just 6 months ! Successful Facebook ads: the story of Matsmart e-commerce The Swedish e-commerce Matsmart has almost doubled in just 3 months by churning out a series of highly targeted advertising campaigns via Facebook Ads. Successful Facebook ads ROI 4 times higher Summary • Matsmart e-commerce used Facebook to raise awareness of its brand; • Facebook campaigns were designed on different target audiences with multiple advertisements based on user interests; • Website views increased by 84% in approximately 3 months and in 6 months the company obtained a 4 times higher ROI; The challenge Swedish e-commerce was founded in 2012 by a group of entrepreneurs to address the growing problem of food waste.
They buy surplus food products from suppliers and sell them to consumers online at discounts of up to 90% of the original price. Matsmart wanted to raise awareness of its brand by demonstrating the value and quality it offers customers. Also hoping to increase company revenues with increased sales. Kristoffer Olofsson, one of the partners, said: “Facebook's advanced options for targeting specific audiences in conjunction with advanced DPA campaigns have far exceeded our expectations. They allowed us to re-intercept the public and make them see the most interesting products at the best time as well as recover important data regarding the different target audiences, completely influencing our marketing strategies.