on Nov 25, 2023 3:46:46 GMT -6
Post on Nov 25, 2023 3:46:46 GMT -6
Product strategy P Development of the P marketing mix Product, Price, Place, Promotion, based on Jerome McCarthy's division. The P strategy has also been modified. The most important one you should know is Robert Lauterborn's C. Here we focus on the customer. It consists of communication – twoway communication, listening to the client's needs, using their opinions; Example Building social proof references, comments, product ratings; building loyalty programs; building ambassador programs. convenience – customer care, convenience of purchase, analysis of every touch point before, during and after the purchase.
Example UX elements on the website; expansion of category and product cards and the home page; basket optimization; optimization of registration processes; optimization of payment models; recommendation systems, postpurchase communication scenarios, upsell strategies. customer value customer needs – thorough analysis Email Marketing List of personas; psychographic outline, what is most important from the perspective of our recipient, what motivates him to decide what he wants to achieve by choosing our product or service, what may be a barrier in the relationship with the brand, what criteria are taken into account when making binding decisions.
Example Canva Pillars Buyer Persona cost cost to the customer – an expense incurred by the recipient that may be incurred to achieve the promised effect. Example You must take into account – what prices the competition offers , – what is the minimum price for which you can sell the product , – what is the optimal price for which you can sell the product , – what is the highest price for which you can sell the product. You can use various price presentation mechanisms, such as multipacks, subscriptions, complementary products. Creating a product strategy – summary The truth is that today, building a culture of research and innovation in a company is very important. I don't know if you know the concept of bezonomics.
Example UX elements on the website; expansion of category and product cards and the home page; basket optimization; optimization of registration processes; optimization of payment models; recommendation systems, postpurchase communication scenarios, upsell strategies. customer value customer needs – thorough analysis Email Marketing List of personas; psychographic outline, what is most important from the perspective of our recipient, what motivates him to decide what he wants to achieve by choosing our product or service, what may be a barrier in the relationship with the brand, what criteria are taken into account when making binding decisions.
Example Canva Pillars Buyer Persona cost cost to the customer – an expense incurred by the recipient that may be incurred to achieve the promised effect. Example You must take into account – what prices the competition offers , – what is the minimum price for which you can sell the product , – what is the optimal price for which you can sell the product , – what is the highest price for which you can sell the product. You can use various price presentation mechanisms, such as multipacks, subscriptions, complementary products. Creating a product strategy – summary The truth is that today, building a culture of research and innovation in a company is very important. I don't know if you know the concept of bezonomics.